Founder Profile

Mimi is a New Yorker – born and raised – with a global perspective.

While getting her B.S. in Business Management, she explored the the NYC fashion industry as an intern and started her first business, Mimith – designing, producing and selling belts.

In 2005, she started her career with Saks Fifth Avenue in their retail training program. Over her 10+ years with Saks, Mimi scaled businesses in handbags, soft accessories, footwear, contemporary clothing & home+gifts.

🔍 ⚙️ — Mimi became a buyer just as the word omni-channel started trending and witnessed many technological advances integrate stores with e-comm platforms. Navigating the world of retail and tech innovation is the nexus of Mimi’s expertise.

🗄💼 — Mimi has a solid foundation in launching and profitably growing luxury lifestyle brands across retail channels as well as an in depth understanding of retail math; Reflecting her keen understanding of how to utilize financial and marketing levers to achieve revenue and profitability targets. 

🌎🙇‍♀️ — At Rebecca Minkoff, as the head of commercial, product and client strategy — Mimi was the voice of the direct to consumer customer at every touchpoint of the vertical product lifecycle. As such, Mimi created a reimagined, channel focused & customer-centric product assortment with product development & design teams that capitalized on market-specific insights.

🛠🛒 — Mimi led cross functional teams implementing retail innovation software and hardware from concept to launch. Providing retail industry insights to companies and engineers that met the needs of the business and the customer as a pilot customer for Shopify Plus, Shopify apps & widgets, analytics and reporting tools, smart mirrors + RFID tags, QR codes on handbags + app, self-checkout, AR & VR.

🖥 📈👀 — Mimi observed the challenges derived from scaling direct-to-consumer across all channels while being dependent on external agencies and digital products created by tech-first ventures new to the retail industry landscape and unfamiliar with abstract merchandising theories.

💡🔌 — Mimi is currently advising SaaS, beauty & fashion luxury lifestyle brands and boards on navigating integrated omni-channel commercial strategies including strategic planning, digital marketing analysis, luxury retail customer experience, and sales management.