Founder Profile

Mimi is a New Yorker – born and raised – with a global perspective.

While getting her B.S. in Business Management, Mimi explored the the NYC fashion industry as an intern and launched her first business, Mimith – designing, producing and selling accessories.

Mimi started her career with Saks Fifth Avenue in the executive retail training program and spent over a decade scaling over 200 brands in various buying roles across handbags, soft accessories, footwear, contemporary clothing & home+gifts.

🔍 ⚙️ — Mimi became a buyer just as the word omni-channel started trending and witnessed many technological advances integrate stores with e-comm platforms. Navigating the world of retail and tech innovation is the nexus of Mimi’s expertise.

🗄💼 — Mimi has a solid foundation in launching, managing and profitably growing luxury lifestyle brands across retail channels with an in depth understanding of how to utilize financial and marketing levers to achieve revenue and profitability targets. 

🌎🙇‍♀️ — At Rebecca Minkoff, Mimi led DTC merchandising, buying, planning and digital product strategies for retail stores and e-commerce. Mimi was the voice of the direct to consumer customer at every touchpoint of the vertical product lifecycle. As such, Mimi created a reimagined, channel focused & customer-centric product assortment with product development & design teams that capitalized on market-specific insights.

🛠🛒 — Mimi led cross functional teams implementing leading-edge software and hardware from concept to launch while providing retail industry insights to companies and engineers that met the needs of the business and the customer as a pilot customer for Shopify Plus, CVR-boosting apps and widgets, real time analytics, smart mirrors + RFID tags, QR codes on handbags + app, mobile self-checkout, AR & VR.

🖥 📈👀 — Mimi observed the challenges derived from scaling direct-to-consumer across all channels while being dependent on external agencies and digital products created by tech-first ventures new to the retail industry landscape.

💡🔌 — Mimi is currently consulting with SaaS, beauty & fashion luxury lifestyle brands and boards on navigating integrated omni-channel commercial solutions including fashion merchandising, site merchandising, site operations, content strategy, demand forecasting, digital marketing analysis, retail customer experience, and sales management.